MESSAGING THAT MATTERS.

STRATEGY THAT DELIVERS.

"YOUR GO-TO COMMUNICATIONS PARTNER"

"YOUR GO-TO COMMUNICATIONS PARTNER"

"STRATEGY CAN ONLY BEGIN ONCE YOU UNDERSTAND YOUR AUDIENCE"

"STRATEGY CAN ONLY BEGIN ONCE YOU UNDERSTAND YOUR AUDIENCE"

SERVICES.

    • Communications strategies grounded in behaviour change principles

    • Integrated campaign strategies across digital, media, stakeholder and community channels

    • Strategic positioning and narrative development

    • Marketing and communications roadmaps

    • Change communication strategies for internal and external audiences

    • Distribution strategies for clear channel dissemination

    • High-level implementation plans that guide resource allocation, budgeting, channel mix and timelines

    • Multicultural and inclusive communications strategies

    • Audience research and segmentation

    • Competitor and landscape analysis to identify positioning opportunities

    • Audience identification reports and mapping tools to support targeted, evidence-based communication

    • Facilitation of co-design sessions and community consultations

    • Audience testing and focus group delivery to validate messaging and creative concepts

    • Development of stakeholder toolkits and partner packsto extend campaign reach and consistency

    • Outreach frameworks and implementation planning

    • Campaign narratives and message hierarchies

    • Tagline, campaign messaging and brand language creation

    • Scriptwriting for videos, radio, and digital ads

    • Plain English copywriting for factsheets, brochures and web

    • Newsletter, eDM and internal comms content

    • Social media strategy and content creation

    • Report and publication writing

    • Public relations strategy and media outreach, including press releases, journalist engagement and talent briefing

    • End-to-end campaign delivery including creative briefing, supplier coordination, approvals workflow, production, asset delivery and evaluation

    • Communications audits and channel effectiveness reviews

    • Media and message training for spokespeople

    • Internal workshops on campaign planning, messaging and audience connection

    • Governance and workflow design for in-house teams

    • Interim advisory or project-based support for comms and marketing functions

    • RFQ, pitch and proposal support

    • Facilitation of purpose and values discovery workshops

    • Development of organisational vision and mission statements

    • Brand positioning frameworks

    • Narrative articulation to communicate purpose with clarity and impact

    • Alignment of organisational goals with audience expectations and market needs

    • Competitor benchmarking to refine positioning and identify differentiation opportunities

    • Messaging frameworks

  • COMMUNITY

    Creating meaningful connections that empower individuals and bring together diverse groups.

  • INNOVATION

    Developing forward-thinking solutions that not only address current needs but set new standards.

  • WELLBEING

    Improving the quality of life and supporting mental and emotional health.

CASE STUDIES

RACHEL’S APPROACH.

Rachel is a strategic thinker who believes that great communication starts with strategy — and strategy starts with understanding people.

With over 13 years of experience, she’s worked on some of Australia’s biggest brands and projects, leading national campaigns, crafting sharp messaging and developing communications strategies that drive real impact.

With expertise spanning property, government, health & wellbeing, infrastructure, tech and not-for-profits, Rachel knows how to create narratives that resonate. She combines deep audience insights with compelling storytelling to build strategies that inspire action and create lasting behaviour change.

Beyond her work, Rachel is passionate about giving back to her community. She’s mentored secondary school girls with Inspiring Girls Australia, helping them build confidence and resilience. She’s served on the board of the International Association of Business Communicators (IABC), supporting Victoria’s communications professionals. She also volunteers at CERES, her local urban garden community garden, helping to distribute organic produce and has fostered ex-racing greyhounds, helping them find thier forever homes after their track time is up.

PROJECTS & CLIENTS

CONTACT