WHITEFOX
AMPLIFYING LUXURY REAL ESTATE AGENCYS ELEVATED REPUTATION WITH STRATEGIC PUBLIC RELATIONS
WHITEFOX, a Luxury Real Estate Agency, led by Marty Fox, whose profile was boosted by his role as a judge on the latest season of The Block, sought to strengthen its brand recognition in the luxury property sector. The goal was to leverage Marty’s public profile to spotlight WHITEFOX’s trophy listings and its team of award-winning agents.
As the Group Account Director and Client Lead at Papermill Agency, I led this PR initiative with the WHITEFOX team. I developed an integrated media strategy focusing on both proactive and reactive media opportunities. Collaborating with REA and Domain, we were able to extend WHITEFOX’s coverage through feature placements, while podcast appearances for Marty allowed him to discuss luxury market insights. Reactive media opportunities in Domain, Herald Sun and the likes ensured timely commentary on industry trends, boosting WHITEFOX’s and Marty’s visibility.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
DELIVERABLES
PR Strategy
Public relations including media pitching
Ongoing media relations
Proactive and reactive media
Podcasts
Awards
Commentary opportunities
