TESLTRA

From 2015 to 2018, I worked for the Telstra brand in multiple capacities, including for a boutique consultancy servicing licensee-owned stores, for the master licensee managing over 100+ Telstra Stores and then within Telstra, as the Catalogue and POS lead.

This required complex stakeholder management with a broad cross-section of internal departments, adhering to legal and brand guidelines to develop on-brand, visually engaging, and clearly communicated assets.

As the end-to-end project manager, I led the design, budget and execution of marketing plans, catalogues and point-of-sale collateral with a distribution of over 6 million nationally and over 360 stores.

Telstra Catalogues 

Disability worker registration 2023 - The safe choice (30 second TVC)

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DELIVERABLES

• Catalogue and In-Store POS development

• Multicultural translations for collateral

• Supplier and stakeholder management

• Branding approvals

• End-to-end project management

• New brand role out (FRE2.0) including user experience testing in-store

• Local Area Marketing Campaigns including:

  • Strategic advisory

  • Radio

  • Social media (organic)

  • Digital advertising

  • Print ads

  • Out of home (outdoor) advertising

  • Printed collateral

  • Event management

  • Partnerships including Councils and charities

  • Enter-to-win competitions

  • Hoardings and decals (including car wraps)

  • Merchandise

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Telstra Digital Screens, Bourke Street

Telstra Catalogue

Telstra In-Store Translated POS

Telstra Catalogue