ASHM

Recipe
Written By Rachel Abad

The Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM), is on a mission to eliminate sexually transmissible infections in Australia. By equipping health professionals with vital tools, training, and programs, ASHM empowers its workforce to make a measurable impact. But to amplify this work, ASHM needs its audience to not only know of its existence but to understand the value it brings.

While working at Ellis Jones, I led several high-impact PR and marketing campaigns to raise awareness and drive engagement for ASHM’s offerings.

Our work included campaigns focused on highlighting ASHM’s:

  • National partnership program, Beyond the C, which equips General Practitioners with tools to identify the estimated 50,000 Australians living with hepatitis C.

  • Free Syphilis Decision-Making Tool, a valuable resource guiding clinicians through testing and treatment protocols for syphilis.

  • On-Demand Education Program, empowering nurses and midwives to shape the future of healthcare.

  • Affiliated events for IAS 2023, such as the Australasian COVID-19 Conference, IHCVEC, Indigenous Peoples Conference – HIV and Hepatitis Health Equity, and the Global U=U Roundtable on Research, Policy, and Political Priorities.

Due to the success of these initial projects, ASHM entrusted me with three additional initiatives:

  • Concept development for the B Referred program, aimed at increasing referrals of Hepatitis B patients to s100 prescribers, reducing specialist wait times.

  • A clinical photography project, creating a high-quality, versatile image library of health professionals in action.

  • A digital marketing campaign and PR campaign, HIV Treatment For All, focused on informing health professionals about new HIV treatment access for individuals without Medicare in Australia.

Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine Photoshoot

Make it stand out

DELIVERABLES

  • Campaign Strategy

  • Creative Strategy

  • Public Relations

  • Web copy

  • Photography (working with photographer)

  • Social media

  • Paid search (Google Ads)

  • Printed collateral, for conferences

Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine

Rachel Abad
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